We Finally Released Avadon 2.

Keeping the single-player, turn-based, story-heavy flame alive.

After two years of development, we have finally released our first all-new game in three years. Avadon 2: The Corruption, the second game in the Avadon trilogy, for Mac and Windows, is now out on our site, Steam, and GOG.com.

It's another hardcore, story-heavy RPG. Cool tactical combat. In-depth story with a ton of tough choices and many different endings. (Far more than in Avadon: The Black Fortress.)

It's very much in the spirit of the older Interplay/Black Isle/Bioware games, back when Interplay and Black Isle were still going great guns and Bioware still wrote Bioware games. If you liked Avadon, you should like this one. If you didn't like Avadon, Avadon 2 is bigger, has more tough choices that make a difference, and doesn't start as slow. Maybe you'll like this one.

Don't like our business model? Allow me to phrase a retort.

I'll Take a Good Start

We've sold about 2000 copies in the first 24 hours, after pretty much zero attention in the gaming press (not that we deserve attention, I guess). Now that most indie projects are made by big teams, these numbers seem super low. For a small lean-and-mean company like ours, it's really promising.

We'll still be in business.

"But This Looks Like It Was Made In 1995!"

And that's an insult? Um, kid, haven't you heard? That's the hip style now.

Pictured: My development process.

Time Will Take Its Toll

It's been a long road. I'm in my forties and have been doing this for about 20 years, and questionable health and creeping burnout are taking their toll. I'm proud of this game, I truly am, and I think it's a lot of fun. But I can't rely on my body and brain to support my usual machine-like pace.

It'll be a while until reviews come out, but I'll spoil the surprise. 7/10, or 8/10 if the reviewer had a good day. That's how the prevailing standard of reviews go. Avadon 2 has low production values, but it's basically competently made and a lot of fun for people who like that sort of thing.

There will also be the standard cheap shots about how I should be doing different things. Even though spending my life trying to perfect my skills writing games in a beloved genre almost nobody else works in already makes me so edgy that I live out on an edge made of edges.

Anyway, there's a big demo. Hope you like it. I'm going back to bed.

Finally, I'm on twitter now. Follow me. I'm cranky and I don't want to be employable in the computer game industry, so it should end up pretty amusing.

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Watch Me Talk About Something!

Casual Connect is an annual convention in Seattle dedicated to the discussion of casual computer games, the design and marketing of same, and how to write games that milk every last penny from your aunt by getting her to bug you on Facebook for cow clicks or Smurfberries or whatever.

Anyway, they were kind enough to ask me to speak about storytelling in computer games for their Indie track. I gave my talk, and they filmed it. My talk is online here. Please enjoy my sultry voice, questionable game design principles, and unique posture. 

Or not. The talk is 20 minutes long. You could probably more profitably spend your time doing, say, ANYTHING ELSE.

(Technical note: My slides are a .pdf. I know. I suck and am unclassy. But my main life goal is to reach death without ever learning how to use Powerpoint, and I'm sticking with it.)

The most interesting thing about Casual Connect? How weird anyone who sells software in the old school way is made to feel. Here's what I do: I write a game. I give it to you in return for a set number of dollars. Then we part ways, and you never have to look at my pale, beardy face again.

This model is so incredibly retro now! Pay money for a game? Nonsense! Everyone real makes their money with microtransactions and advertising and nickle and diming you for packs of 100 Dragon Bux you can use to make your zombie ninja pirate dragon grow faster. And if you make money any other way, people in suits will act very nervous and not make eye contact with you anymore.

If you end up at Casual Connect and talking to actual grown-up business people, I suggest you do what I did: Have a firm, manly handshake. Make eye contact. Say "monetize" and "ARPU" as much as possible. And then pee yourself.

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Avernum Out For Windows, For What It's Worth.

A few weeks ago, Spiderweb Software finally released our newest role-playing game, Avernum: Escape From the Pit, for Windows. It's also out on Steam.

It's OK if you didn't notice, as a far higher profile indie RPG, Legend of Grimrock, came out the same day. It's a lot of fun and I'm almost done with it. I'll blog about it soon.

I've taken this long to blog about it (or anything) because work stress, increasing age, and family health issues have given me a persistent case of burnout. Burnout is an interesting issue. I'll blog about it soon.

Avernum: Escape From the Pit is doing well. It is old material. It's a rewrite of Avernum, which is itself a rewrite of Exile: Escape From the Pit. And yet, thanks to iTunes and Steam, it has already, in only a few months, earned as much as either of those titles earned in years and years. The revolutionary effect of Steam and iTunes on people trying to have my career simply cannot be understated. I'll blog about it soon.

Since it's a rewrite, it hasn't gotten as many reviews, which is fair. GameBanshee wrote a tough, fair, generally positive review which makes me want to write some interesting things about video games and art. No, I'm kidding. Writing about video games and art is never interesting. Still. I'll blog about it soon.

I've also been playing Mass Effect 3, when I can work up the energy. I'm not feeling it the way I felt Mass Effect 1 and 2, but I'm sure I can come up with some interesting things to say about it. I won't bother to write an actual review, as you've already finished it and made a YouTube video about how angry the ending made you. I'll blog about it soon.

Finally, Community has been having an amazing season. I won't blog about it, as Community fans are almost as tiresomely aggressive in their evangelism as The Wire fans and bronies. Still. If you watch it on Hulu before it gets cancelled (which should happen ... ... NOW), you can be ahead of the nerd-culture curve.

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The iPad. Changing Fast and Faster.

I'll get the PR puffery out of the way early. We released our newest game, Avernum: Escape From the Pit HD, on the iPad last week. There are almost no old-school RPGs on the platform, and this is a good one.

OK. Done.

I wanted to talk a little about how much changed on the iPad (and the iPhone) in the mere eight months since we released our first game for it, Avadon: The Black Fortress HD, in June, 2011. It really fascinates me.

First, everything that was crazy before is more crazy. iPad sales have taken off even more than before, and competing tablets are being crushed by its awesomeness. (Yes, I think that the iPad is the superior tablet computer. Please feel free to pillory me in comments.) My previous game, Avadon HD, is selling far better than it did 4 or 5 months ago, just from increased popularity of the iPad.

Second, developers have noticed. The flood of new games for iPad and iPhone has not slowed at all. In fact, it feels like it's increased. I don't have figures to back this up, only my gut feeling. If you have a link to hard figures, please let me know in comments and I'll add it to the article. There are dozens of new games every day, and your blessed placement at the top of the New Releases list won't last long. At all.

Because of this, even though I think I've done a far better job marketing Avernum HD and creating its store page than Avadon HD, it is selling far worse. Avadon HD was the best-selling RPG for several days. Avernum HD got to #2 very briefly and then immediately plummeted to #18. It's not THAT worse a game, but the flood of competitors cannot be resisted by my cute, niche little product.

Do not feel sorry for me. It is still, by any reasonable human standard, makin' us good money. But it's really rough out there. I am strongly considering posting detailed sales figures in a week or three, just to let people see what the money end of iPad development is like.

Third, free-to-play is where the money is.

I just looked at the RPG section of iTunes. As of 3:56 PM, Pacific time, April 9, 2012, the #1, #2, and #3 games on the Paid Apps list are at #25, #27, and #6 on the Grossing list. (The #3 game is $6.99, which is why its grosses are so high.) The #18 sales rank for Avernum HD nets it #46 most grossing. Freemium games kick ass.

This is a relatively recent change. In June, when Avadon HD was #1 or #2 on Paid Apps, this resulted in #3-4 on Top Grossing. I never made #1 Grossing, but I came close. Now DragonVale rules the world.

This makes me feel obsolete. I should write a freemium RPG where you can pay real money to get a +5 Paladin Sword of Awesomeness or whatever. But I just can't bring myself to do it. It's ironic. When I started, I was one of the young turks challenging the old order with shareware by giving part of my game away for free. Now I am one of the old, cranky reptiles being pushed aside by an awesome marketing angle I'm just too old and inflexible to take advantage of.

I love developing for the iPad. I love the device. It is, to quote an imaginary guy in a story Mike Daisey made up, "a kind of magic." And, since I'm the only person writing my sort of game for the platform (which is weird), I foresee reasonable earnings from it for me for quite a while. Not everone with an iPad wants a game where you spend 99 cents to buy a hat for your dragon.

But it's the sexiest, moneyest, most cutthroat competitive market out there. I can scrape out some dollars because I have an established fanbase. If I was just starting out, I would be terrified of making my way in iTunes, and rightly so.

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Avernum: Escape From the Pit Is Out

We have released our newest game, Avernum: Escape From the Pit, for the Macintosh. As I have written before, it is a ground-up rewrite of one of our earlier games that desperately needed it. We've tried to put a lot of cool new graphics, design, and polish into it. A big demo is available, and the Windows and iPad versions should be out in April.

This is a rewrite of the first game I ever wrote for money, Exile: Escape From the Pit, which first came out in January of 1995. It has been fascinating to go back to my first full-length design. I'd forgotten how weird and silly my work could get.

A few examples:

Huge, Sprawling World.

Skyrim has provided a fresh reminder of how much people love a huge, sprawling world full of details, cul-de-sacs, and side quests to get lost in. When I started out, I made games like that. Avernum is really, really big. It's possible to wander out into the wilds, get lost, and be eternally distracted by all the stuff you can do and dungeons you can explore. I was heavily inspired by the early Might and Magic games, some of the first games that really tried to overwhelm you with a huge world.

I love games like this. However, writing them is difficult for the obvious reason: A huge world takes a lot of work and a lot of energy. I'm old now, and I don't have the limitless drive I used to. I tend now to write smaller, more focused games. Less terrain to explore, but with a more intricate story.

Three Game-Winning Quests.

I am constantly accused of never innovating, and this vexes me. I have worked hard to try new things in my RPGs and stretch the genre, and I've been doing this from day one.

Example: Avernum doesn't have one storyline. It has three. The game has three long, arcing, game-winning quests, each of them almost entirely separate from each other. It is possible to achieve one of them, say escaping the underworld, be told you have won, pat yourself on the back, and never realize that the game still has two epic storylines remaining.

They aren't three different endings. They are three different games.

I did two games this way, and I've never seen another RPG that does the same thing. I eventually let it go to focus on more detailed single stories, but I still think it was a really cool idea.

Odd Humor.

In my spare time, I have had some success as a writer of humor. My games have always had funny elements, some more than others. Avernum contains some bits that are so weird and off the wall that I could never see myself doing now. I don't want to give precise examples, but if you play the game for more than a little you'll start to see what I mean.

Years Pass. Nothing You Can Do About it.

Since 1995, my work has gotten a lot tighter, more controlled, and generally less eccentric. This has been both good and bad. It's also unavoidable. I'm older and more experienced now, and that sort of fresh, unfocused enthusiasm is just not available to me anymore. I still write good games (or, at least, games that sell), but my changing tastes and increasing age have made me unable to do some things and more able to do certain new things.

For example, if you tried Avadon: The Black Fortress and didn't like it, I'm sorry. That is the sort of game I write now. This will change. Five years from now, I'll do something entirely different. (I really, really want to return to open-ended non-linear games at least once before I retire.) But for now, that's it. If you hate my new games, then there is nothing I can do about that.

But, if you don't like the new stuff, I suggest trying Avernum. It's old-school, and it's really neat. I hope you like it.

(And I'll post a link to this article in April when the versions for the other platforms come out.)

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Geneforge Saga Now Available On Steam!

When Steam started to carry Avadon: The Black Fortress in August, it was a big thrill for us. The money, the prestige, the ability to feel like real developers. It's awesome. And it didn't stop there.

On Wednesday, Steam released another of our games. Well, five games. You can now go to Steam and, for twenty bucks (20% off the first week) get our entire Geneforge Saga.

The Geneforge Saga is a series of five huge fantasy RPGs, telling one epic tale of rebellion, war and devastation. I am immensely proud of these games. Sure, they are old and very low budget, and the earlier games have pretty rough interfaces. They're also genuinely innovative and cool, and I'm thrilled that a bunch more people can be exposed to them.

I wanted to write a little bit about them and what I think makes them unique.

1. The Setting

People often complain, with good reason, that role-playing games are too mired in fantasy. I have always lacked the courage to totally break out of the fantasy thing, but I've tried really hard to push it as far as it will go. For example, we wrote Nethergate, which was a fantasy game in an actual historical setting: ancient Britain under Roman occupation.

Geneforge was originally going to be science fiction, until I realized that it really would work better as fantasy. It is based in a world ruled by the Shapers, a secretive sect that used magic to create life. Intelligent plants, servant humanoids, living tools. The games are about what happens when the creatures they make to serve them decide to rebel.

The player is a Shaper, and the characters in your party will be loyal mutant monsters made by you. Older gamers play Geneforge for the story. Younger gamers play it because you get to have an army of fire-breathing dinosaurs.

It's a unique setting, and I think it's really cool. And, I don't deny it, I had several strong influences when I made it.

2. The Morality

The Geneforge games are very morally open-ended. I have long been annoyed with fantasy's over-reliance on characters who are all-good or all-evil. I wanted to write a game where you could play through the whole storyline looking for this guy who is evil, meet the guy, listen to his side of the story, realize he has a point, and join him. And I did. It's called Geneforge.

The Geneforge games are full of factions you can join. Some are sensible. Some are insane. Some are peaceful, and some are violent. Only a few of them are truly bad people, trying to do horrible things. I tried to be truly even-handed when making the factions. When writing them, I always had them make the case for their point of view as clearly and convincingly as possible. When I wrote a faction, I was really trying to convince the player to join it.

This is what I am most proud of about Geneforge: I have gotten many e-mails that said, "I loved the games, but I had one problem. I joined [some faction], but I thought you made it too obvious that [that faction] was the right faction and I was supposed to join it."  They were all convinced that I was secretly supporting their own pet faction. Hee!

3. The Open-Endedness

I wanted the Geneforge games to be as open-ended as possible. Play by yourself or with a group. Use magic or melee. Use combat or get by with stealth and diplomacy. Join the rebels or the Shapers. Even play as a pacifist and never kill anything outside of the tutorial. Writing the games to allow this much freedom was truly maddening, but the result was something unique. (And I had one very specific, awesome influence.)

Interestingly, this led to what I think are the games' greatest flaw. You see, to create paths through the world for different specialties, I made some routes that required serious combat skill and other that required lots of diplomacy or stealth or tool use skill. The problem was that, to make the choices meaningful, I had to make it so that not all characters could travel down all paths. I didn't want everyone to be able to do everything, and, for any given character, there will always be some zones they can't do.

Some players hate this. Hate, hate, hate it. To be told they can't defeat a place, it drives them nuts. Infuriates them.It's not the sort of design that appeals to all players, to say the least.

Old Games For New Gamers

Yep. They're old. They're rough. They're pretty ugly. But if you like Indie gaming for it's creativity and ability to take risks, they're worth a look. They're five huge games, an almost ridiculous amount of gameplay for sixteen bucks. And, if you just want a sample to see what's going on, there are five big demos on our web site. Hope you like them!

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Why All Our Games Are Now Cheaper Forever

Spiderweb Software just started our annual sale. It's ten percent off everything we sell for the whole month of October. That isn't really news. We do this every year, and people seem to like it.

But this year, there is much more. We permanently lowered the prices of everything we sell. At least 20% cheaper (in addition to the 10% for the sale). For some products, much more. The most expensive game we sell is now $20, and that is likely to last pretty much forever.

It's a big mental shift for us, and I thought it was worth blogging about. I write about game pricing on this blog a lot, and I'm not ashamed of it. Right now, most of the huge revolutions in the game biz are in the new crazy pricing models, and there are still a lot of questions out there about the most efficient way to make a game make money.

Why It Took So Long To Lower Our Prices

We released our first game in January, 1995. That is a long time ago, and much has changed. A few helpful comparisons.

Now: Huge distributors like Steam and iTunes sell massive numbers of copies for low prices, and Indie developers make good money on huge volume.
Then: The World Wide Web barely existed and we scraped by on a handful of sales from AOL.

Now: A quality Indie niche game sells on big portals for ten bucks at most. More than that and people think you're crazy and move on.
Then: Most good shareware games sold for $25. It took me a very long time just to realize that that price isn't normal anymore.

Now: Indie developers can make excellent livings selling lots of copies of cheap games.
Then: Indie game developers were called "shareware developers," and everyone thought they were losers and spat on them.

Now: Want to pirate a game? It just takes 3 seconds of searching on Pirate Bay.
Then: Took five minutes of searching instead of three seconds. This actually made a big difference.

Now: Many new games are given away for free and make their money on micro-transactions from a portion of their users.
Then: FREE games? With micro-WHAT? What are you? A SORCEROR?

(The shift to free games is arguably the most stunning development in the games biz in a very long time. My prediction: Within five years, there will be a successful game that pays you a small amount to play it and makes their cash selling better swords or whatever.)

I'm a dumb person in plenty of key ways, so it took me a while to observe the key fact:

A LOT of money is being made by selling games for cheap.

So now , instead of selling our games for $25 or $28 (!!!), we'll sell them for $20 or $15. I know this still seems like a lot, but I haven't backed off on the key thing I've long said ...

People Who Write Niche Games Can't Charge a Dollar

If you're making a pretty, shiny, highly casual game with cartoon squirrels and you think you can find a million fans for it, go ahead. Charge a dollar. You'll have to.

But if you write games like mine? Low budget, old school, hardcore RPGs with lots of content? If I charged a dollar for it, I'd have to sell a copy to pretty much every interested human everywhere to have a chance of making money.

So I still charge an actual price, an amount of money that still feels like money. Maybe I should have taken everything down to $15. Maybe I'm being too timid in the price drop. But, in a sense, that difference doesn't matter.

There are two sorts of prices you can pay for a game: An amount that is so small you don't care, and an amount high enough that you do. Our newest game, Avadon: The Black Fortress, is $20 on our site and $10 on Steam. That's a big difference, but, in a very real sense, they have the same price: an amount of money that actually feels like spending money. We will always charge actual money, as opposed to pocket change. All I have done is slightly tinkered with the level.

Bonus Point: Why Is Our Game Twice the Price On Our Site Than On Steam

I get asked this a lot, and it's a fair question. The answer:

In any place where your game is sold, pick the price that will maximize the profits. This ideal price changes depending on the nature of the place where it is being sold.

Steam is a big, sprawling gaming bazaar where practically all of the games are cheap. People see a game, spend a moderate amount of money on it, and try it out. People experiment there, and you need to charge a price that encourages customers to pick you as their experiment. Also, if you charge $20 for your game there, it will be on a list with ten good games at half the price, so you will get murdered.

Spiderweb Software's web site, on the other hand, only lists our games. It is generally only visited by fans of role-playing games. People on our site are generally really interested in the specific sorts of games we sell, and so the higher price doesn't scare them off.

This sort of logic isn't my weird invention. It's basic business. World of Goo is $20 on the company site, $10 on Steam, and $5 on iTunes. Each marketplace has its own norms, and you price your game to maximize your earnings there.

And that is why games are now at most $20 on our site. Because of the current standards of the game industry as a whole, I think that will most likely increase our earnings overall. It might not always have been that way, but I feel it is now.

(And, yes. I set game prices to maximize my earnings. Of course I do. Astonishingly, some people seem to take offense at this. I don't care. I'm not going to neglect to send my kids to college just so I can satisfy someone's arbitrary standards of Indie cred. I'm too old for that, and children persist in their irritating need to eat food.)

So. Anyway. A Sale.

Our games are cheaper forever, and even cheaper than that this month. We're getting a lot more sales, and I don't feel like the dumb jerk that still charges $28 for three year old games anymore. If you like old school role-playing games, you could certainly do worse.

And it will be a while before I write about pricing again. Believe it or not, I have other things to say (and make fun of). Time to get going on that ...

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Avadon Is Out On Steam!

Today, Avadon: The Black Fortress goes live on Steam.

Unsurprisingly, I'm pretty excited about it. After 16 years of being a tiny, invisible, basement-dwelling bottom feeder, for a few precious weeks, I get to act like I'm a real developer. With a real distributor, a nice trailer video, and everything. Yes, there will be money, and that's always nice, but it's the recognition I'm sort of focused on now.

Writing Indie games has provided me with a very good living, and I don't have the right to complain about anything. I wrote games. I sold 8-10 thousand games a year. (Having a big back catalog is awesome.) I was content.

But then the Indie boom took off. Indie devs were getting famous. Many could make a living, and some got rich. Amazingly, people stopped acting like I wasn't a total loser for doing what I do. (This change happened about the time the word 'shareware' disappeared.) After all these years, it was impossible to watch all of this excitement and not want to be a part of it.

And now, thanks to Valve, I'm going to be visible. I'm getting a shot at the spotlight. Avadon: The Black Fortress is a very good game. It's got a great story, interesting, epic battles, and a lot of cool stuff. It's simply a fun game. Will its retro old-school action take the world by storm? Maybe a lot. Maybe a little. And I'll do all I can to be content with what comes.

The Steam Thing does mean that we are embarking on a great experiment, something that we never planning on doing. But, the way the online games market is moving, something that seems like the right choice.

Avadon: The Black Fortress Is $9.99 On Steam

I've written a lot about how I think it's important to not price niche games too cheaply, and I stand by that. However, at the same time, Avadon will be only ten bucks on Steam, the cheapest we've ever made our newest game for PC/Mac. Why?

1. Steam felt it was the best price. I went into this trusting their judgment, because they know a lot more about selling Indie games than I do. When you're an Indie and Steam comes knocking, you don't say no.

2. The whole game industry is shifting. These days, a huge proportion of games online are sold for a low price without demos. People buy games on impulse, sight unseen. That way, if they don't like it they aren't out a lot of money.

In these markets, charging $15 or $20 for games, like I want to, isn't feasible. It's too much money to pay for a game you aren't sure about. If someone buys my game for $10 and hates it, I'm a little unhappy. But $20? I don't want to take kids' allowance money that way.

So I'm charging $10 on Steam and for the iPad. By the standards of that market, it's a hefty price, enough for me to earn my living. It's cheap enough to work as an impluse buy. It isn't the $1 or $2 price that I'm still sure would put me out of business.

This means I need to adjust the prices I charge on my own web site. I have changed the price of Avadon to $20, and in the future we will very likely reduce the prices of our earlier games as well. Our next game, Avernum: Escape From the Pit will start out at $20. If this grand experiment works well, we may make future games cheaper still, though I doubt any new game on our own web site will ever go below $15.

I'm expecting that some of our users who paid $25 on our site will be angry. I can totally understand this. However, all computer games get cheaper as they get older, even games that have only been to a few months. (Check out Best Buy of any other decently sized electronics store if you don't believe me.) Also, until we had access to mass-market outlets like iTunes, we were never going to generate enough sales to survive at a lower price.

I don't like making my fans angry, but, again, when Steam comes knocking, you don't say no. And our future games will be cheaper, so everyone is getting something out of it.

Now I'll sit on my edge of chair and wait to see how Avadon does. Fortunately, there's not much suspense. We're being released opposite Bastion, so hope may not be warranted at this point.

A Question a Lot of People Asked Below:

Why is the game still $20 on our web site?

Short answer: Charging this little is an experiment. I believe that Indie devs who write niche products need to charge more for their work than the more mass market, casual, $0.99 app market. The question is whether a $10 price works. If going onto Steam for ten bucks turns out to not be a good idea (or if they don't want any more of our games), we need to maintain a higher baseline price on our site.

I know this seems odd, but I assure you that it makes sense from where I sit. And, by the way, we are FAR from the only developer who does this. For example, World of Goo is $20 on their site but $10 on Steam. And they are far smarter than we are.

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Announced ... Avernum: Escape From the Pit

This blog has been sadly neglected lately, due to a combination of vacations and a frenzied effort to get our newest game to a point where we could officially announce it. But that day has arrived. Drop by our web site and take a look at Avernum: Escape From the Pit!

This is the second time that we have rewritten the Exile/Avernum trilogy, a move that is full of all sorts of questionable integrity. I am very nervous about announcing this title for exactly that reason, even though we have very, VERY good reasons to do a serious, polished rewrite of this game. Because Avernum has such a large and passionate fanbase, we have already put up an Avernum: Escape From the Pit FAQ to answer many of the questions that will be coming up. Such as, Why?

Short answer: Because the old version doesn't run on new machines anymore. Also, the iPad.

Longer answer. Look at this screenshot from Avernum:

Ghhhhahhhhh! Make it go away! Make it go AWAYYYYYYYY!

I mean, seriously.

We've been very determined not to half-ass this adaptation, and, when all is said and done, we will have put almost as much time into it as into a whole new game. It's been a little rough, and yet, I don't see how I had a choice. The first Avernum trilogy is my first creation and still one of my most beloved, and if we didn't rewrite it then it would have just disappeared. I can't abide that.

Other terrifying decisions. For the first time ever, we will be selling a new title for $20. When we released our first game, wayyyy back in 1995, we charged $25. At the time, that was a fair and unsurprising price for a shareware game. These days, the constant downward pressure on prices can no longer be ignored. Also, the market is developing in ways that finally make me think that we can make more money at lower prices.

I now hope to return to a sensible and semi-regular blogging schedule. For example, soon I will write a sort of review of LA Noire. Before I can write it, I want to see if the game ever has a murder victim that isn't naked.

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Avadon Out For Windows, Responding To Critics.

We finally released Avadon: The Black Fortress for Windows. So far, it is functional and selling very well. I am really heartened to the reaction to the game. It is doing way better than I thought it would, and it's doing me a world of good to know that a game I put so much heart into doesn't appear to suck.

Because my morale is so high, I am going to do something I almost never do. I am going to go to a forum full of people who hate my games, my writing, and the mere fact that I still draw oxygen on this planet. Namely, the Avadon thread on RPG Codex.

RPG Codex is an interesting place. It is inhabited by people who like role-playing games, but love hating them. It's full of anger and enough raw bigotry that I would never advertise there. But, if you want to keep your self-esteem under control and read bad things about a game you wrote, go there. Just don't ever let those people get into your head.

So, if you are interested in what it's like to write a game and get feedback from the vast madness of the internet, take a look at these threads (mildly NSFW). Here are some comments from the thread, and my responses to them.

"I love Vogel's games but damn the demo is so boring..."

"The demo area is small and extremely crappy"

Demos are always boring. Tutorials are always dull. There are two ways of doing a demo. One - Put the player in a training wheels dungeon and teach him or her enough to play the real game. Two - Set up a really big, flashy set piece to start the game, and have the player wander through it doing nothing.

They both have their points. I've done both. But tutorials are always work. That is life.

By the way, while my demos are smaller than they used to be, they are still some of the longest demos out there. My demos used to be longer than some other full games, but, to be brutally honest, that's just bad business.

"Anyway, party members not dying but being just unconscious and resurrected after combat ends. DECLINE"

When you're designing an RPG, there are lots of toggles you have to flip. Will people recover from their wounds over time or do they have to go back to town? Will the party jump between towns/dungeons or will the whole outdoors be explorable? Will items be automatically identified? Do you have to keep track of ammo for your bows? Each answer to these questions has its good as bad points. There are no right or wrong answers. You just pick what works best for the design.

There are people who will, for religious issues, say they will never ever buy your game if you make one of these choices or the other. Ignore them and do what is best for what you're trying to do.

Oh, and there are some people who will respond to things about your work by posting an angry smily or some other image meme. Ignore these people. If they had anything valuable to say, they would use words, like people, instead of jpgs.

"I do loathe the worldmap. A single large continent shaped like a rough circle does not an interesting map make. Dunno why it bothers me the way it does but it does. "

Oh. Come. On.

There is an important lesson here for indie developers. When you make a game with a small team, you have millions of decisions to make and little time in which to make them. There isn't time to second guess everything. For a lot of stuff, you have to make the call and move on.

When people nitpick, you can't take it to heart. You have to forgive yourself. People will always nitpick. To borrow a phrase from my favorite SF story ever, the dogs bark, but the caravan moves on.

"Got bored with the demo as soon as I was sent to the beginner dungeon to fight rats and spiders. What a lousy piece of shit game."

You are right. I'm sure those two minutes of gameplay were crushingly disappointing!

"It seems like he put in a lot of effort to attract the casual crowd. The "casual" difficulty mode for people who are "new to fantasy RPGs"?"

A lot of complaints that the early game, especially on Normal difficulty, is too easy. When someone says that the default difficulty should be harder, what I hear is, "You should make a pile of money in your backyard and set it on fire."

I make the default difficulty easy enough that 90% of players can get through it. If this doesn't give you a challenge, play on a harder difficulty level. That is why it is there!

Sheesh.

"Yep, Jeff fucked this one up a bit - although not as bad as some people put it. Give him some credit, go to TPB and help yourself."

By TPB, the poster means The Pirate Bay. In other words, he's saying to go pirate it. I honestly think that most of these complaints are not sincere. They're just pretending the game is bad to justify their pirating it (and playing the whole thing three times). Another good reason to be very careful about whose feedback you accept.

"I am seriously disappointed. Shittiest Spiderweb game so far. By a lightyear.  Will definitely not register the demo."

"Hope that it'll flop commercially"

"Started the game right now and I'm lacking words to describe my disappointment."

"Jeff Vogel went full retard"

"I wonder if Spiderweb is going to survive it..."

I think we'll be just fine.

As I said, the game is doing great. A lot of people are playing my bland, dull, derivative demo and saying, "Hey! Want more of that!" This is the biggest lesson for small developers. People who post on forums are a tiny, tiny portion of your audience. Read them occasionally. Pick through them for the rare tidbit of good feedback. But otherwise keep a respectful distance.

And, to those who have registered, thank you so much! I love flattery, but, in the end, there is no compliment better than a credit card number. That people are actually giving me their real, hard-earned money is incredibly flattering, and I thank you for making it possible for me to write Avadon 2.

Edit: I've closed comments. I think everyone who wanted to say something has had a fair chance. Thank you for the bits of interesting feedback. I will be doing more blogging on some of the issues raised. If you have more reasons why I am not cool anymore, you will have a chance to share them then.

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Shameless Self-Promotion.

The gaming site GameBanshee was kind enough to call our newest game, Avernum 6, in their annual awards. We were runner-ups in the Independent RPG of the Year and RPG Game of the Year categories. Thank you very much!

This sort of thing is exciting to me, and not just because of the obvious self-esteem and greed motivations. The recession has been really rough on the gaming press, and, because of that, it's been rough on us. Many of the writers and editors who liked to cover us lost their jobs, and many of the small news outlets that were willing to cover humble Indie games like ours disappeared or were absorbed. It's been depressing.

The hardest part about being a small Indie is getting attention. Press coverage is oxygen. It takes the tenacity of the cockroach to eventually find editors who are willing to say, "Sure, they're small, but I believe in what they're doing. I'm going to back them up." And, when it happens (such as the recent coverage of us in PC Gamer), I'm incredibly grateful.

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Avadon Developer Diary #5 - Getting It Done.

This will probably be the last developer diary for Avadon: The Black Fortress. We hope to release it for the Macintosh at the end of February. Then the process of porting it to Windows and the iPad shall commence. Of course, I could get the flu or be hit by a truck, which will alter the release schedule slightly.

The first preview of Avadon recently appeared on Inside Mac Games. There's a lot of good information there.

I've already written diaries about the origin of the game, the tone, the sorts of decisions that need to be made, and the character classes. For me, the longest, most grueling part of writing the game is making the scenario. Dungeons have to be designed. Dialogue needs to be written. Gold coins, clay pots, and spoons need to be placed. In other words, the game itself needs to be made.

That process finally ended last week, meaning that we're in the endgame. Time to wrap up all the odd details and kick the game out the door! This is what I generally call the OHGODOHGODITBURNSGETITOFFMEGETITOFFMEEEEEEEEE phase.

This process, during which everyone involved is pretty much running off fumes, has several parts: Odds and Ends, Endgame Balance, Bug Fixing, and Getting the Game Stable.

Odds and Ends

There are always lots of aggravating parts of the job of writing a game that I put off and put off. Now they can't be put off anymore. Every job I hate. Doing the sound effects. And writing the documentation (and hint book). And making the game icon, and the installer. Nothing can be delayed anymore.

A lot of this work is very important, as they determine a player's first impression. Things like the icon and the starting music and art are the first things a player will experience. These details require a lot of attention, so I work on them at a time when I can focus on them as much as possible.

For Avadon, I've put a lot of work into directing the art at the beginning of the game so that they help the player understand a complicated world, with a lot of intricate politics. The early moments of the game can't be wasted. I want to intrigue the player with the story at every possible moment.

Endgame Balance

Balancing the end of the game is particularly difficult. There are several reasons for that. First, there is a wide spread in power levels among players. The dedicated grinders and min-maxers have made characters that are about as powerful as the game allows. More casual players have characters who have fallen farther and farther behind. An encounter that is challenging to a hardcore player will be impossible for a casual player, and an encounter that is tough for a casual player is probably painfully easy for the serious player.

It's a very difficult target to hit, complicated by the fact that at least some of the epic battles at the end of the game should have some pushback to them. They should feel a little tough.

So I try to make the late game fights hard but not impossible for the more casual players. I also try to put in some optional endgame fights that are a real challenge for the toughest players. These two targets are actually tricky to hit precisely, and it requires a lot of feedback and rebalancing.

In Avadon, I want the player to be able to challenge Redbeard for control of the Black Fortress. I want this fight to be soul-crushing, but, with great skill, preparation, and luck, winnable. This is an extra-difficult target to hit. Making something almost impossible is hard. Still, I think I'm getting close.

Bug Fixing and Getting the Game Stable

Of course, this should happen. Now that the game is mostly done, I am getting to the point where everything has been tested and is basically playable. Now that I am trying to actually release the game, I am trying to get it to the most stable, functional point I possibly can.

It's tricky, because Avadon has a lot of player decisions that can make big changes in the ending. Fortunately, my industrious beta testers are doing a great job of trying out all the different possibilities.

This is actually a much more complicated process than it sounds. You see, whenever I make a change, even the most seemingly tiny, innocuous change, there is a chance that I just broke everything.

Games Are Like Giant Cubes of Jello

One of my favorite books on software development describes an unshipped piece of software as a ten by ten by ten foot cube of jello. When you finish it, it is wobbling and shaking. Then, slowly, the vibrations stop and it becomes stable. However, whenever you poke the jello, it starts to wobble again and it takes a long time to become still.

Avadon is a huge cube of jello that is wobbling like mad. As testers play it and don't find serious problems, it stops wobbling. When I make a change, any change at all, I poke it. When the jello is almost still, I go, "OK, I will release the game ... NOW!" and hope it isn't broken. This is how the process works at its best.

So fixing bugs now is a process of triage. When I get a bug report, I think, "Is this serious enough to risk fixing it, bearing in mind that my fix might completely mess up the game?" As we get closer and closer to the ship date, more and more minor issues get kicked off to the v1.0.1 release.

If you've ever wondered why games ship with bugs, this is part of the answer. There is no excuse for releasing a broken game. However, small flaws are always tolerated in order to avoid disaster. Perfection is for v1.0.4.

So Back To Work

If you've been reading these diaries, thank you! I hope I made Avadon sound interesting, and I hope the game is to your liking. It's been a very long road. I've put a lot of myself into this game, and it really is the sort of game I would want to play. Thus, if it turns out to be a failure, I'll have a lot of thinking to do.

Thanks for reading, and I'll see you on the flip side!

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December Odds, Ends, and Rock Band 3.

A few mixed things for the month ...

Hear Me Talk About ME!

There is a nice interview of me up in Inside Mac Games. I got to say a lot of things about the game industry, Macs, DRM, and our upcoming game, Avadon: The Black Fortress. I haven't gotten lots of e-mails yet about how wrong and dumb I am, so the interview was probably a failure. But you might find it interesting.


Die, Bunny! Die!

One thing I forgot to mention about Red Dead: Redemption. I spent a lot of time hunting animals, for money, for cheevos, and to break the monotony of long horsey rides.

At one point, I shot a rabbit but only grazed it. It started flailing around on the ground in tormented agony.

Animating characters is difficult, time-consuming, and expensive. And yet, someone at Rockstar took the time to animate a crippled bunny. This is the sort of excessive, terrifying craftsmanship that keeps me coming back to their games.

Pity that you don't have a radio, ala Grand Theft Auto. It wouldn't be historically accurate, but I would have loved to borrow 99 Luftballoons from Grand Theft Auto: Vice City to keep my energy levels up during long rides across Mexico.

Last Thoughts About Red Dead: Redemption

I finished Red Dead: Redemption, and I enjoyed that game as much as any I've played in a long time. The last time I wrote about it, I heard from some people who were infuriated by the awkwardness going through doors. I suppose the doors could be better, but you really spend very little of the game in places that even have doors.

(Minor spoilers ahead.)

One thing I really loved about the game: The storyline in the last ten missions or so. You see, in most games, after you kill the Head Bad Guy, that's it. You're done. Cutscene, credits, and out. But in this game, after the bad guy is gone, you then have a bunch of missions at your home. You meet your family, try to relate to your son, and work to rebuild your farm.

These missions are quiet, simple, and really quite affecting. It helps a lot that the relationships between John Marston and his wife and son are very nicely done. I really felt for them as characters and it made the last chunk of the game much more engaging. Which might make it a little bit relevant to that whole, tedious "Are games art?" argument that keeps resurfacing, no matter how much we might wish it'd stop.

Rock Band 3 Reviewish Thing

I've never hidden my huge love of Rock Band, and I've written about the series on several occasions. However, I can't work up the energy to write a Rock Band 3 review. It's got a lot of awesome songs, fantastic interface improvements, some nicely done Pro Modes that only 1% of the players will care about, and a keyboard.

But music games are a fad that is slowly choking on its own blood. Don't believe me? Look at it this way. When your development house releases its classic for the ages, and, a couple of weeks later, your owner puts you up for sale, well, not so good.

And, while the keyboard is a nice little bit of variety, it's just more of the same simple "Hit the green button. Now hit the yellow button." gameplay that most people have gotten totally tired of by now. It won't save the genre, and, considering that my half-assed efforts easily put me high up on the leaderboards, not many people are playing.

But hey, I'm a dead-ender. You'll have to pry my fakey drumsticks from my cold dead fingers. And I just dropped twenty bucks for the new Billy Joel pack. I will keep enjoying this niche genre for a while longer. But it will never again be anything but a niche genre.

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Spiderweb Software's Fifteenth Birthday Sale!

(This is the official press release for our fifteenth birthday sale. I'm posting it here because it's funny. Also, shameless self-promotion and all that.)

Spiderweb Software's Fifteenth Birthday Sale!

It was fifteen years ago that fledgling Indie game developer Spiderweb Software released its first game out into the wild. This was, by game industry standards, a long time ago. Back then, small developers sold something called "shareware." The World Wide Web barely existed. People took photographs on "film." Cell phones were the size of loaves of bread. Also, dinosaurs ruled the Earth.

Yes,  the past millennium was a dark and confusing time. And yet, we prevailed, making many fine Retro fantasy role-playing games for Windows and Macintosh. And now we invite you to celebrate our continued survival by offering hefty discounts on the fruits of our labors. For the whole month of October, all collections of our games are 25% off, and everything else we sell is 10% off. CDs containing three or five deep, full-length RPGs, already sold at a discount, are now even cheaper!

So, whether you need a big pile of distractions from the recession and the cold, dark of winter, or you need a nice CD to give as a gift to a gamer friend, or you just like collecting shiny discs, we are eager to help.

Not convinced? Try out one of our huge, free demos.

And here's hoping for another fifteen years. With any luck, our 30th birthday e-mail will be sent out from inside our Pleasure Pod and will celebrate flying cars and the Cure For Death.

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