Which is why it pains me so much to be the turd in the punchbowl. The fad is dying. Fast.
We all know it. We've all seen the glut. (What? Eight rhythm games out this year? Yikes!) It's the sure sign of trying to cash in on the installed base as much as possible before the fall. Sales for new Guitar Hero titles are, well, not encouraging.
If there could have been any question, the offer of a free Guitar Hero: Van Halen with purchase of Guitar Hero 5, before either of those games is even out, is the clearest sign you could possibly want. (This deal actually tempted me a little, until I realized that taking it would put me at risk of listening to Van Halen.)
The Beatles game will goose the genre a little, but even new releases with serious, broad appeal (Led Zeppelin? Pink Floyd?) will only slow the decay.
But, here's the thing. It's easy to blame the glut for the death of the fad, but, even if music games had been released at a reasonable pace, the thing was doomed to collapse. It wasn't sustainable, ever. I think it's interesting to look at why.
i. The Magic Wore Off
Now, most of this is based on my own personal observations and thus should be taken with a grain of salt. But isn't the magic gone? When Rock Band was new, I and two other friends frequently threw Rock Band parties, and they were well attended. Getting four people to pick up the plastic instruments was easy. Two years later? Not so much. I stopped throwing Rock Band parties after my last one, when I looked around during one song and realized I was the only one left playing. Everyone else had migrated to the next room. It was pathetic.
There is a certain sort of brain that has a compelling, all-consuming urge to hit those little colored spots as they come down the track. I have such a brain. But for everyone else, well, let's face it. Pressing the red button to hit the red light and the green button to hit the green light does not compelling gameplay make. It was a kick to do it a few evenings. Now it's done. Even a game for the Casual Market (tm) has to have SOMETHING to it.
ii. It Is An Expensive Activity ...
$249 for the full Beatles: Rock Band set. Again, yikes.
But, here's the thing. It's easy to blame the glut for the death of the fad, but, even if music games had been released at a reasonable pace, the thing was doomed to collapse. It wasn't sustainable, ever. I think it's interesting to look at why.
i. The Magic Wore Off
Now, most of this is based on my own personal observations and thus should be taken with a grain of salt. But isn't the magic gone? When Rock Band was new, I and two other friends frequently threw Rock Band parties, and they were well attended. Getting four people to pick up the plastic instruments was easy. Two years later? Not so much. I stopped throwing Rock Band parties after my last one, when I looked around during one song and realized I was the only one left playing. Everyone else had migrated to the next room. It was pathetic.
There is a certain sort of brain that has a compelling, all-consuming urge to hit those little colored spots as they come down the track. I have such a brain. But for everyone else, well, let's face it. Pressing the red button to hit the red light and the green button to hit the green light does not compelling gameplay make. It was a kick to do it a few evenings. Now it's done. Even a game for the Casual Market (tm) has to have SOMETHING to it.
ii. It Is An Expensive Activity ...
$249 for the full Beatles: Rock Band set. Again, yikes.
Happily, in an effort to avoid flaming suicide, it was just announced that there will be cheaper bundles available. And yet, MSRP of $160 is still pretty darn spendy.
iii. ... and Not Just In Cash
I'm talking about cost in resources. And my liberal leanings are going to show a little in the next paragraph, so be warned.
It takes a lot of resources to make these bulky instruments (especially drums), pack them up, ship them over the sea, get them to you, and, from there, dump them in landfills. A lot of plastic and oil in our new oil-short, global-warming reality. And, if this recession should have taught us anything, it's that we're going too much in debt buying too much useless crap from the Chinese. Something has got to go. And I think shoddy plastic Fisher Price drum kits will be first in line.
And, perhaps most significantly, these games consume a lot of space in stores. You want to know when there will be serious blood on the walls in the music game business? It'll be when some executive at Best Buy looks at the enormous amount of precious floor space taken up by big, bulky Rock Band and Guitar Hero boxes, remembers the sloping sales, and says, "Enough."
What Is the Future?
Of course, music games will remain a profitable little niche in this huge industry. Nothing that generates as many sales as Guitar Hero 3 had can ever disappear. But how will it evolve in a sustainable form?
First, games with vocals will always do all right. Microphones are small and easy to make. People love singing drunken karaoke. SingStar fans have nothing to worry about.
Guitar games will always survive. Fake plastic guitars are relatively small, flat, and easy to pack. Stores will always have a small section with two or three brands of plastic geetar. Borderline Asperger's cases like me will always have little, bright lights to hit.
Which brings us to my beloved drums. Harmonix did an amazing job of creating a mode of gameplay which sits interestingly in the shadow zone between video games and real instruments. Fake plastic drums are awesome. But let's face it. They're big. They're bulky. They don't last long under heavy use. (No cheap plastic toy will withstand being hit with a stick thousands of times.) And they aren't popular. The current mode of fake drum playing is just too tricky for the casual types these games need to live.
The drums will have to go. And when they do, band games will have to go too. Music games will fragment into singing games (for the many who love that) and guitar games (which two people can play, instead of four). Rock Band, if it survives, will still provide drum charts for the installed base. But in a few years, when we go to the next generation of consoles? Forget it.
And, someday, we will look back on the Great Music Game Fad and remember the glut of titles and the mountains of instruments at Best Buy and the $299 video game controller and go, "Wow, what was that all about?" and laugh and laugh and laugh.
iii. ... and Not Just In Cash
I'm talking about cost in resources. And my liberal leanings are going to show a little in the next paragraph, so be warned.
It takes a lot of resources to make these bulky instruments (especially drums), pack them up, ship them over the sea, get them to you, and, from there, dump them in landfills. A lot of plastic and oil in our new oil-short, global-warming reality. And, if this recession should have taught us anything, it's that we're going too much in debt buying too much useless crap from the Chinese. Something has got to go. And I think shoddy plastic Fisher Price drum kits will be first in line.
And, perhaps most significantly, these games consume a lot of space in stores. You want to know when there will be serious blood on the walls in the music game business? It'll be when some executive at Best Buy looks at the enormous amount of precious floor space taken up by big, bulky Rock Band and Guitar Hero boxes, remembers the sloping sales, and says, "Enough."
What Is the Future?
Of course, music games will remain a profitable little niche in this huge industry. Nothing that generates as many sales as Guitar Hero 3 had can ever disappear. But how will it evolve in a sustainable form?
First, games with vocals will always do all right. Microphones are small and easy to make. People love singing drunken karaoke. SingStar fans have nothing to worry about.
Guitar games will always survive. Fake plastic guitars are relatively small, flat, and easy to pack. Stores will always have a small section with two or three brands of plastic geetar. Borderline Asperger's cases like me will always have little, bright lights to hit.
Which brings us to my beloved drums. Harmonix did an amazing job of creating a mode of gameplay which sits interestingly in the shadow zone between video games and real instruments. Fake plastic drums are awesome. But let's face it. They're big. They're bulky. They don't last long under heavy use. (No cheap plastic toy will withstand being hit with a stick thousands of times.) And they aren't popular. The current mode of fake drum playing is just too tricky for the casual types these games need to live.
The drums will have to go. And when they do, band games will have to go too. Music games will fragment into singing games (for the many who love that) and guitar games (which two people can play, instead of four). Rock Band, if it survives, will still provide drum charts for the installed base. But in a few years, when we go to the next generation of consoles? Forget it.
And, someday, we will look back on the Great Music Game Fad and remember the glut of titles and the mountains of instruments at Best Buy and the $299 video game controller and go, "Wow, what was that all about?" and laugh and laugh and laugh.
0 comments:
Post a Comment