The Internet Lies To You. WHEN WILL YOU GET THAT!?!?

My heart is singing a joy song.

Take a moment to Google "iOS 7 waterproof". Do it. It's worth it.

Yes. Someone Photoshopped some fake iOS 7 ads to tell people that a software update would make their phone waterproof. And some other people, who may in fact not be as insightful as they possibly could be, believed it. So now thousands of articles saying that, no, a software update will not change the physical properties of your phone.

Anonymous evil ad maker with Photoshop, I wish I could shake your hand. Here's why.

The Internet is an immensely new, hugely important mode of human communication, but we don't yet know how to use it. People don't understand this about the Internet: It is half lies. At best.

Most people who saw the fake ad read it, smiled, and moved on. A few people, however, believed it. They took their phone in the shower. The device was destroyed. They learned a valuable lesson, in a way that won't soon be forgotten, and all it cost them was a few hundred bucks.

And you know something? Maybe they will be less like my older relatives, who never read anything in e-mail so ludicrous they didn't believe it.

I promise you this. One of these days, someone who trashed their phone will get a message saying vaccines are killers, or a guy in Nigeria wants to give them a hundred million bucks, or that they should quit the chemo for their Stage 3 breast cancer because eating enough lemons will take care of it (yes, real example). Maybe, dare to dream, when this happens they will think about their phone and maybe, just maybe hit Delete. Like they should.

It is a small price to pay for a lesson of such value.

Oops. Sorry. What I meant to say was, it's real. You can install iOS 7 on your iPhone and give it to your kids to play in the bathtub. Go try it. You know it's true, because you just read it.